Let’s assume I’m working under Gamestop, my favorite (but not really) videogame retailer. Let’s look at some details.
One of Gamestop’s KPI’s is customer loyalty and retention, which is a measurement of how the company attracts regulars and their ability to keep them buying. Basically a long-term relationship.
Gamestop’s objective is increase use of Gamestop Pro-member redemptions and awards system by 40% in 2017.
Before we go further, it’s worth noting that Gamestop’s customer segment is none other than the people who game the most: Millenials. With that, a strategy to achieve this is reach out to millennials by ease of access via smartphone and application technologies. To achieve this, the strategy calls for the tactic of creating an easy-to-use application for smartphones to keep track of redemption rewards and credits.
As a Millennial myself, I can vouch that having an application to keep track of points on your phone is definitely more useful than a computer. It makes the process of looking it up at the shop last minute a lot less painful.
For more information: https://risnews.com/gamestops-business-strategy-powered-customer-data