According to the top hit on Google, Digital Asset Management (DAM) is the concept of an effective solution for enterprises to store, organize, find, retrieve, and share digital files. A digital library provide peers, employees, clients, contractors, and other stakeholders controlled access to digital assets. There are several different DAM products, notable ones being Webdam, Bynder, MediaValet, IntelligenceBank DAM, etc.
Basically, DAM software is key for brands to save an efficient amount of time and money.
It’s pretty safe to say that DAM is the tool to use when trying to keep a brand consistent of its image, despite us not learning about it fully yet. It IS a software meant to manage digital content, so it shouldn’t be a problem managing it across teams or the world. I guess we’ll learn more about it in further detail in the upcoming weeks?