Listening & Engagement’s Relevance

Wendy’s Twitter shenanigans may be hilarious to look at, but is actually a very important concept today. Listening and engagement on social media helps brands stand out to those who don’t reach out, as the brands who do seem more relatable with a persona.

As I mentioned above, Wendy’s recent Twitter roasting is a great example. When Wendy’s was promoting their never-frozen beef, an angry customer shot back, claiming Wendy’s had lied. The full exchange can be seen here. After the roasting, a plethora of Twitter users begged for Wendy’s to roast them. Only such a response could garner up a hilarious viral moment.

You could say that even in silly situations where a member of the public attempts defamation, don’t just stand there silently. Fight back!


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